The art of learning whilst having fun


Edutainment: Education + Entertainment = Fun

Education and entertainment frequently intersect, and when they do, we can enjoy the best of both worlds: rich delights and profound learning. Edutainment combines the words “education” and “entertainment.” It refers to any form of entertainment that is educational.

Our goal at Arabia Felix is to make learning as easy as possible by combining the best of entertainment with education. We do this by creating interactive content like the Arabia Felix magazine, the first season of our Serious Soap Opera and the Arabia Felix social media campaign covering exciting educational themes every month.


A Soap Opera with a Serious Purpose: The Hero Inside Us

The Hero Inside US tells the stories of six characters in contemporary Yemen, each experiencing different conflict situations that are both gripping and realistic. The series was filmed over a period of eight months in Sana’a and Aden.

Each episode is supported by a supplementary “beyond the story” segment in which presenters playing the role of “coexistence detectives” decode the storylines’ implicit messages. These short video clips break down scenes to explore the characters’ circumstances and highlight constructive vs antagonistic behaviour. Every plot deals with an aspect of conflict transformation, such as nonviolent communication.



Kareem: A Peacebuilder Struggling with Grief  Through webinars and social media, a professor of peace studies provides his students with tools for nonviolent conflict transformation. But his personal life is wracked with sorrow over the loss of his own family.

Leila: A Student Facing an Agonising Choice Eager to apply her computer skills toward a dignified career in IT, Leila is taking a risk: Her family is threatened with expulsion from their home. When an uncle tries to coerce her into an arranged marriage with his son, she knows it’s a prospect she cannot accept.

Mahmoud: An Artist Overcoming Obstacles Aspiring comedian, Mahmoud is belittled by his older brother for sharing his videos on social media. His talent goes unrecognised until an annual opportunity arises, which Mahmoud uses to showcase his passion and support others in need.

Nada: A Volunteer Confronting Impropriety Following the death of her parents, Nada’s daily life revolves around caring for her younger sister and a commitment to help displaced persons and refugees. Her world is turned upside down when an unexpected incident at her workplace forces her to take action.

Ammar: A Reformed Criminal Haunted by his past Ammar is determined to leave his old ways behind and start over in Aden, where he works as a volunteer. He seems to be on the right path until an expected encounter with a former accomplice puts his new life in jeopardy.

Amal: A Young Mother Stands Her Ground  Amal is trapped in dire circumstances: while her husband spends the little money he has on his friends, she’s under pressure to provide for the family. This leads to immense financial and psychological strain that compels her to negotiate a way out of an emotionally charged situation.

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